Thursday, November 27, 2014

Balanced WordPress Web Design

Greetings from Allan at, I hope this post finds you all well. I get a lot of questions about why a particular business website isn’t doing well so I thought I would write this quick post to explain some basics that I feel are very important.

Todays business website needs a combination of design principles incorporated to be effective and compete with the 644,000,000 active websites on the Internet right now.
Three very important aspects you’ll want to utilize besides clear, concise content and effective navigation are, social media marketing, search engine optimization and imagery or visual stimulation.

WordPress is the choice for business websites with over 40% of businesses choosing WP for their content management system and combining these principles will help make you competitive and get you the attention you seek.

Social Media Marketing:

Compared to the cost of advertising for a brick and mortar business, a website offers almost unlimited advertising in a variety of ways that are extremely cost-effective if not free all together. Of course you can still apply some of the same print marketing techniques for your site as you do with a regular business, but social media marketing is a powerful and effective approach that doesn’t cost anything except some of your time. 

Connecting your website to various social media channels and publishing detailed content about your goods and services will generate as much traffic or more than regular advertising. It helps to spread the word about your business and attracts followers and word-of-mouth interest.

Search Engine Optimization:

Search engine optimization is becoming more understandable and accessible to the average site owner thanks to a variety of popular SEO plugins. This allows you to not only automate but also optimize your site for most search engines primarily Google. A knowledge of Google Analytics and Web Master Tools helps to fine tune your site even more for specific target markets and demographics.

Visual Stimulation:

In today’s visually inspired society, visual content is expected by end users. Whether it involves images of your products, graphics that help explain your services, video commercials, training or presentations, the average end-user will be more engaged if your site has visual appeal. Statistics show that our society reads less and gets most of their cues and information from visual aids. 

The old saying that a picture speaks a thousand words is more true now than in the past with the high use of digital mediums in everyday life. Sites that don’t have a visual advantage are often left out because the information requires more time to analyze and decipher. Using a combination of text and visual stimuli helps the modern brain to process and determine the message quicker. It also helps the user to navigate quickly to information that relates to what they seek.

Effectively combining these elements in a balanced fashion into your site and message will help you drive more traffic and clients to your business. Balance is the key, the right mix of text, imagery, marketing and optimization makes for a good site that is well equipped to compete in today’s high-tech world. If you are not managing or designing your own business site, be sure your designer or webmaster is effective in implementing all of the above aspects into your design process.

Allan Whitney

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